soul flower

architectural design / spatial design / web design / product design

completed in 2023

case study breakdown

the client.

by fusing architecture and botanical artistry, this conceptual dispensary aims to redefine what it means to service cannabis users in a way that is both playful and modern. through groovy typfaces and stand out color palettes, Soul Flower welcomes you into a sanctuary of tranquil serenity rooted in a soulful experience.

the challenge.

how does a cannabis company market itself as a luxury contributor within its industry to those still largely unaware of the benefits of their product? together, we crafted a brand identity, spatial experience, and custom product design that sought to materialize the answers to this question and more.

the solution.

because our forte lies in going against the grain, we took on an unconventional design direction for Soul Flower that implemented the use of opulent hues throughout their branding alongside seductive textures within the physical space. by doing so, this invites customers to detach from their current perceptions with the brand’s primary product to enter a realm of luxury and positivity.

the poché way.

at Poché, we proudly stand for inclusivity and extend our creative expertise to all individuals and industries without bias. our diverse clientele includes exceptional professionals from a wide spectrum of fields (so you never have to question whether or not you fit in). no matter your endeavor, rest assured that we excel in crafting visually captivating messages that resonate powerfully and prioritize impact.

Soul Flower ~

still scrolling? you must like what you see. no worries. if we did it once, we can do it again— and would love to do it for you!

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a story in space.

the environments we inhabit serve as the canvas upon which we paint our experiences. with this in mind, architectural design transcends the mere craft of constructing buildings; it becomes the masterful art of crafting experiences. In the case of Soul Flower's experiential retail space, we recognized the profound influence of spatial design in captivating the timeless beauty of nature. here, our goal was to create an immersive and transformative experience for individuals seeking wellness, rejuvenation, and inspiration.

star studded deliverables.

now that you have something dope, it’s time to show it off. take your brand’s look from screen to shelf with branded assets that stand out.

product design.

in our pursuit of maximizing Soul Flower's social impact, we crafted custom products designed to amplify their message and mission.

branded assets.

when it comes to merch design, it's not just about clothing or products; it's a canvas for your unique design to shine through every detail.

merch design.

setting a (soulful) mood.

moodboards are where we like to have fun. pulling from the graceful movements found in nature, we seamlessly blended botanical flare with them with the vibrant colors from the seventies.

to further bring this vision to life, we drew upon modern architectural principles and innovative construction techniques, incorporating timeless materials like glass, steel, and reinforced concrete into the design. this choice not only added a touch of retro charm but also strikingly balanced it with the robust qualities of these materials, creating a captivating and harmonious environment.

the final delivery